Stop lookin. Start

<Ziva is a mobile search company run by a talented group of folks. This mail is an announcement of their service launch. >

*Zook is going live.
*Zook is a new mobile search which helps you quickly get answers. It identifies clear answers upfront, or interactively narrows down to what you really meant to look for.

Today Zook works for

* Ringtones
* Restaurants (Bangalore)
* Movies (Bangalore)
* Events (Bangalore)

More coming soon - and to more cities too.

To start

* WAP :
* SMS : "ZOOK " to 3030
[when SMSing, remember to always start with "ZOOK ... " ]

If you like what you see, please do include your friends in *groups* or as *friends*, and spread the word about Zook. Also, please send your comments/suggestions to

A short how-to guide can be found at More details about what Zook can do for you below.


Zook FAQts :

Whats Zook ?

Zook is the new way to use your mobile phone. Let it now be your friend which helps you find a place to eat, or catch a movie, or download fun stuff for your mobile.

Its on your WAP phone at

You can also send an SMS - "ZOOK " to 3030
[BTW, You can also just use "Z" instead of "ZOOK" ]

So, a local search engine on the phone? So?

Zook is not just a search engine. Zook makes sense of the data, and of what you asked. It analyzes the data, your interests and interprets the likely intent of your query.

A few examples [ Remember : on SMS start all queries with "ZOOK" , e.g. "zook chinese" !! ]

*you* : chinese
*/zook/* :1:Restaurant:Chungs Chinese Corner, Indiranagar
2:Ringtone:Theme Of China Gate, Monotone
7: Restaurant (31+)
8: Ringtone (19+)
9: Locality: Indiranagar (5+)
10: City: Bangalore (31+)

*you* : 7
*/zook/* :1:Magnolia, Koramangala, South Bangalore
2:Aromas Of China, Langford Town
6: Locality: Indiranagar (6+)
7: Locality: Church Street (4+)
8: Locality: Koramangala (7+)
9: Locality: South Bangalore (4+)
10: Locality: Palace Road (2+)
*you* : 6
*/zook/* :1:Wangs Place, Indiranagar
2:Chungs Pavilion, Indiranagar
3:Wan Ley, Indiranagar
4:Gokul Kuteera, Indiranagar
5:Oregano, Indiranagar
6:Vishals, Indiranagar
7:Ramya, Indiranagar
8:Bangalore Mandarin, Double Road, Off Richmond Circle,


*you* : thai kgla
*/zook/* :1.Magnolia, Koramangala
2. Pan Asian Bites, Koramangala
*you* : 1
*/zook/* :Restaurant: Magnolia
Cuisine: SE Asian, Chinese, Thai
Phone: +918041102222
Address: 840, 7th Cross, 15th Main, 3rd Block Koramangala
Bangalore - India (Koramangala ) 560095
1. sms "RES 1 for 5" to 3030 to book a table for 5 at Magnolia
2. ORDER to 3030 for a callback

(these are some things you can "do" now after you find
something. We're adding lots more soon)


you : guru pvr
*/zook/* : Movie: Guru (Hindi)
Theatre: PVR
Timings: 12:00pm, 12:15pm, 3:50pm, 3:30pm, 6:40pm, 6:45pm,
9:50pm, 10:00pm
Address: The Forum, 3rd Floor, Nr. Madiwala Checkpost
Koramangala Bangalore 560095
Phone: +918022067511

And Zook is not just local. Its about your leisure, your music, your
tastes, your choices, your neighbourhood, your *friends*....

Friends ?

Yes. Your friends give you the best references, and beyond a point can give you a way better answer than even we can. So if Zook cannot dig out the answer, it helps pass it on to your friends.

You can create *groups* of people you hang out with for various different things - work, bowling, golf, whatever. Your *contacts* and each set of people can be your 'expert circle' for answers and advice (and soon we'll enrich the data for the entire community based on stuff you find out and share). You can both *ASK *these contacts about choices, or information, and *TELL* them about what you like (whether or not you found it on Zook).

*you : *korean kgla
/zook /:No Matches Found
ASK your friends?
send "ASK "
*you* : ask amit, 9878709878 Is there a good Korean place in Blore ?

*amit : *Tell nopes theres a couple of good Japanese ones tho

You can ask more than one friend, and we'll summarize their responses too.

Need WAP ?

Zook works fully featured on both WAP as well as SMS!
SMS is charged at whatever your operator's premium SMS rates are.

Next time you need to look, Zook it!

TeamZook @ Ziva

Posted in | 5 comments

The Return of the Horrible Voices

Yes, American Idol is back. I don't like the show itself but the auditions are mindbogglingly funny. Such colourful characters, such weird confidence. If you want to laugh without restrain, there is nothing like the AI auditions. Keep away from the actual show though. That's not funny enough and not worth the hype. :)

Oh and Simon is in rocking form this time around too. Surprisingly Randy has upped his digs too. The best one so far has been this incredible guy who calls himself Red. Red considered his high pitch a masterpiece. That obviously was quite far away from the truth. Bohemian Rhapsody never sounded funnier than through his false voice.

Brilliant Stuff!!

Posted in | 3 comments

The river says..

"You asked", said the river, "why I run along these paths, twisting and turning under the sky's blue, trimmed by the forest's green. Do you want to know how I change with every moment, with every ripple? Do you wonder how I remain the same? I am kissed day after day by the sun's love. I am caressed to sleep by the moonbeam's polished silver lullaby. Leaves -brown, yellow, red and sometimes green - float into me and journey with me for a while. One day there is this one, the next there's another. Do you want to know how all of this feels? I reach my goal all the time. I reach the sea and meet old friends. I spend time with them and go to sit-down dinners. Then someday I am back at the beginning, trundling again through the same forests and past the same farms. Ah! You are perplexed by the futility in the cycle, aren't you? You might want to know why then do I not leave. There is no leaving, my friend. There is no end-station on this railroad. No, it does not get monotonous. The scene changes on every trip, though you have to look well to see the difference. Seasons change, the weather changes, the stones get smoother. Why, even the moon waxes and wanes. Do you want to know of it all? Look into me, I am a mirror."

Posted in Labels: , | 11 comments